Auto Parts 4Less Group Inc., (FLES) owner of AutoParts4Less.com, an automotive parts only marketplace, today announced it has partnered with Digital Ignite, a marketing technology company. Digital Ignite will lead a $1.2 million advertising campaign as the Auto Parts 4Less marketplace grows and challenges other big technology brands like Amazon.
Digital Ignite is a MarTech agency using radical data-informed strategies to grow businesses and drive sales. With a focus on using audience data to inform creative development and target key consumer segments, Digital Ignite is uniquely positioned to help grow the Auto Parts 4Less brand in the rapidly evolving world of online automotive parts sales.
“Our team of creatives, media strategists and operators is incredibly excited to help Auto Parts 4Less compete against the big eCommerce players by developing a hyper-targeted media strategy that will educate consumers about Auto Parts 4Less’s expansive inventory and strong partnerships with trusted automotive part sellers,” said Ryan Clark, chief operating officer of Digital Ignite. “Auto Parts 4Less has a unique opportunity to challenge the Amazons and eBays of the world as the industry’s first auto parts-only marketplace.”
“With Digital Ignites unique ability to optimize and highly target automotive part buyers by using their unique technology, we expect this initial ad spend of $1.2M to start driving sales immediately for our featured parts sellers now selling on the autoparts4less.com marketplace,” said Christopher Davenport, founder and president of Auto Parts 4Less Inc, the wholly owned operating subsidiary of FLES.
