The Auto Care Association has announced the addition of Michael Chung as director of the association’s market intelligence department. Chung brings more than a dozen years of experience in market research, including market research program creation and management, strategy development and client engagement.
In his role as director of market intelligence, Chung will play an important role in providing the association’s leaders, its members and non-members with timely information on key factors and trends influencing the economic health of the United States automotive aftermarket industry. The Auto Care Association’s market intelligence research serves as a critical resource for the automotive aftermarket industry by helping its businesses throughout the supply chain to make better business decisions. The association noted that the addition of Chung at this time will prove to be a critical step in helping association members navigate the current impact of the ongoing global COVID-19 pandemic through his leadership on evolving the association’s industry research, analysis and insights.
Chung comes to the Auto Care Association after five years at Hanover Research, where he held several different roles and responsibilities, including most recently senior client engagement director. During his time at Hanover Research, Chung was responsible for revenue forecasts, commercial solutions and outcomes, client relationships, project scoping and management. In this role, Chung piloted a new role combining research and account management responsibilities. Chung also played the role of senior content director, where he was the relationship manager and research director for B2C and B2B organizations and identified and articulated market research needs. Chung directed research teams in creating market characterizations, competitor profiles, customer surveys, quantitative data analyses and other custom research projects.
In his new role with the association, Chung will oversee the creation of primary industry research and analysis; publish reports on financial, economic and consumer trends impacting the automotive aftermarket; identify strategic data partner providers who can provide unique insight to include in the association’s research assets; and illustrate key data points through contextual narratives that provide members insight into how they can be effected. Chung also will serve as liaison to the association’s Market Intelligence Committee, which includes planning meetings and directing committee initiatives.
Chung has earned several degrees, including a Bachelor of Science in chemical engineering from Massachusetts Institute of Technology (MIT), a Master of Science in environmental health management from Harvard University and a Master of Business Administration with a concentration in marketing from Montclair State University. Chung is a licensed professional engineer in environmental engineering and an adjunct professor for environmental health science/public health courses at New York Medical College.