Tom Marx, Author at aftermarketNews
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Guest Commentary: Marketing Metrics That Matter, Part Five – Email Marketing & Social Media

This week, we are pleased to share part five of a special five-part series from The Marx Group on marketing metrics.

GUEST COMMENTARY: Marketing Metrics That Matter, Part Four – Search Engine Optimization

This week, we are pleased to share part three of a new five-part series from The Marx Group on marketing metrics.

GUEST COMMENTARY: Marketing Metrics That Matter, Part Three – Web Traffic & Conversion

This week, we are pleased to share part three of a new five-part series from The Marx Group on marketing metrics.

GUEST COMMENTARY: Marketing Metrics That Matter, Part Two – Advertising & Public Relations

In our last article, we talked about what marketing metrics are and why they are important. This time we are focusing on advertising and public relations (PR) – the first of our top five marketing metrics.

Guest Commentary: Marketing Metrics That Matter, Part 1 – What Are Marketing Metrics?

This week, we begin a new five-part series from The Marx Group on marketing metrics. The series will continue every Friday.

Guest Commentary: Become a Branding Superhero and Make Your Brand Soar

In this fourth installment of a five-part series, The Marx Group’s founder and chief strategist Tom Marx looks at the keys of “Power Branding: Five Secrets to a Knockout Bottom Line.” This time, he looks at brand equity.

Guest Commentary: Become A Branding Superhero And Make Your Brand Soar

In this third installment of a five-part series, The Marx Group’s founder and chief strategist Tom Marx looks at the keys of “Power Branding: Five Secrets to a Knockout Bottom Line.”

GUEST COMMENTARY: Become A Branding Superhero And Make Your Brand Soar

In this second installment of a five-part series, The Marx Group’s founder and chief strategist Tom Marx looks at the keys of “Power Branding: Five Secrets to a Knockout Bottom Line.”

GUEST COMMENTARY: Become A Branding Superhero And Make Your Brand Soar

This week, aftermarketNews is pleased to introduce the newest contributor in our rotating series of guest commentaries from noted industry experts. Today, Tom Marx, founder, chief strategist and head of client services for The Marx Group, kicks off his series on Power Branding with the “Five Secrets to a Knockout Bottom Line.”