Guest Commentary: Creating Extraordinary Customer Experiences With Technology
Virtual Reality can give consumers the opportunity to experience products and services in life-like interactions and demonstrations. With VR, marketers can offer their customers a chance to feel like they already own the product or have purchased the service.
The Herman Trend Alert: Not-So-Conspicuous Consumption On The Rise
Though Russian oligarchs and affluent billionaires will still demonstrate their wealth with large estates, super yachts and Rolls Royce automobiles, there is a new class of elite emerging.
Herman Trend Alert: 3-D Imaging Through Walls
Wi-Fi is already almost everywhere. Imagine being able to focus Wi-Fi signals to create holograms? It sounds like science fiction, but that is just what two German researchers could accomplish.
The Herman Trend Alert: Automated HR Coming Soon Near You
A recent study conducted late last year reports the majority of employers polled (72 percent) say some roles in talent acquisition and human capital management will be completely automated within 10 years.
The Herman Trend Alert: Using VR To Recruit The Right Talent
How cool would it be to be able to experience a job in VR before taking it? Deutsche Bahn, a mobility and logistics provider based in Berlin, has begun to do just that.
The Herman Trend Alert: Companies Challenged To Identify ‘HIPOs’
A “HIPO” is a high-potential employee, usually defined as “top talent” or an employee in the top 5 percent of team members in an organization.
Looking At 2017: Workforce/Workplace Forecast
Each year at about this time, The Herman Group issues its annual forecast. Use this foresight within your organization and in your career to proceed wisely and drive more profit to the bottom line by knowing what is coming.
The Herman Trend Alert: The Customer Experience Revisited
The smartest companies already know and act on the fact that they are in the customer experience business. Equipped with advanced analytics, business leaders now have the insights they need to build loyalty and success.
The Herman Trend Alert: A Flexible Global Workforce
In the United States, last year the Government Accountability Office reported that 40.4 percent of the workforce was made up of contingent workers. Contingent workers in the U.S. used to be exclusively low-wage, low-skilled workers; that is no longer the case.
The Herman Trend Alert: China’s Evolving Consumers
As we move into the future, no one would dispute that Chinese consumers will be an increasingly significant group of people – in their size and effect alone. Recently, McKinsey & Company revisited their 2011 and 2013 reports, updating their forecasts.
The Herman Trend Alert: Employer Self-Insurance Is Surging
While the ACA has resulted in a higher percentage of U.S. citizens being covered and provides a safety net for those with pre-existing conditions who previously found health insurance unavailable, its evolution has become a payday for insurance companies and a nightmare for U.S. consumers.
The Herman Trend Alert: Applying ‘Big Data’ To Human Resources
“Big Data” has long been used by marketing and sales professionals and other executives. Human resource professionals will do well to begin applying their Big Data to their own procedures for recruiting and retaining employees.