GlobalAutoIndustry.com’s latest Audio Interview, “Developing your brand for international automotive markets,” features Chris Bowers, managing director of CMB Automotive Marketing Ltd., a global automotive marketing and communications expert.
In the 14-minute Audio Interview, Bowers discusses and answers these questions:
- What exactly is a brand and what goes in to developing one?
- In an increasingly global automotive industry, what should a company consider when developing their brand for an international market?
- Having established some key factors around developing an international brand, how can a company protect and control its brand when used in overseas territories?
- What are the main steps in developing a brand for global markets?
Bowers is a marketing and creative professional with considerable experience in the automotive and high-performance technology industries. Working in international markets, he offers a global viewpoint, with creative thinking on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the U.K., Bowers has extensive experience in U.S. and European automotive markets.
CMB Marketing is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high-performance technology sectors. The company develops strategy, delivers content and creative that connects clients with their customers, builds brands and drives new business opportunities.
Click here to listen to the 14-minute Audio Interview with Chris Bowers.
About GlobalAutoIndustry.com and GlobalBusinessProfessor.com
GlobalAutoIndustry.com is the leading global business intelligence source for the automotive industry, connecting the worldwide auto supplier industry with the resources to effectively do business globally. Through the website, auto supplier executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. Global Business Professor is the leading online education company helping corporate professionals and business school students learn practical, up-to-date international business skills. Global Business Professor offerings include on-demand seminars from practicing experts around the world, audio interviews, online courses, reports, studies and international business eJournals.
