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Audio Interview: Cognitive Sourcing And AI In The Global Supply Chain

This 26-minute interview features supply chain expert Richard Barnett, senior vice president marketing at LevaData.

Richard Barnett’s latest Audio Interview, “Cognitive Sourcing and AI in the Global Supply Chain” features Richard Barnett, senior vice president marketing at LevaData, and an overall global supply chain expert.


In the 26-minute Audio Interview, Barnett discusses these questions:

  • What do you mean by Cognitive Sourcing, and what is its relationship to AI?
  • What does adoption look like in automotive, and how does that compare to other industries?
  • Electronics are making up an increasingly larger percentage of a car’s cost. What role can AI play in helping automotive sourcing teams as they invest more heavily in this area?
  • The shift in-demand for electronic components across automotive, industrial and communications is the main driver for volatile pricing and availability (in what have historically been stable markets). How can sourcing plan ahead given the unpredictable nature of these markets?
  • Cars obviously require much longer planning and development cycles than most consumer electronics, where sourcing and NPI teams are expected to move extremely fast. How can automotive adopt some of the agility that’s been inherent in industries with shorter product lifecycles? Any helpful learnings from these markets?
  • There’s a lot of uncertainty around the global trade environment and the possible impact of additional tariffs. Especially because most automotive supply chains can’t easily move to new locations or quickly select new suppliers in different geographies, how can sourcing plan ahead?
  • After a lot of activity last year, forward movement on USMCA has stalled in Congress. What do you think will happen next?

About Richard Barnett


Barnett is senior vice president marketing at LevaData. He believes that a customer’s success is his success. During his more than 20-year career, he’s worked for both scrappy start-ups, supply chain innovators like i2 Technologies and GT Nexus, and tech luminaries like Microsoft. He is passionate about driving massive performance improvements through the latest in AI technologies. Barnett has dual degrees from Stanford University in Political Science and International Policy Studies.

Click here to listen to the Audio Interview.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide auto supplier industry with the resources to effectively do business globally. Through the web site, auto supplier executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. Global Business Professor is the leading online education company helping corporate professionals and business school students learn practical, up-to-date international business skills. Global Business Professor offerings include on-demand seminars from practicing experts around the world, audio interviews, online courses, reports, studies and international business eJournals.



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