Audi Germany is pooling its e-mobility expertise with Salesforce to deliver smart, personalized customer engagement throughout the entire customer lifecycle, the automaker said.
Audi’s new “Functions-on-Demand” solution enables customers to order and obtain – temporarily or permanently – optional equipment and services for their vehicles, according to the company.
The Audi e-tron and Functions-on-Demand solution can be experienced at the Salesforce Basecamp events in Munich, Düsseldorf and Berlin.
With the Audi e-tron, Audi introduced its first fully electric production vehicle in fall 2018 and with Functions-on-Demand, Audi customers can continually adapt their cars with the ability to temporarily or permanently obtain special equipment such as lights, driver-assistance systems and infotainment.
“The solution, built with Salesforce Marketing Cloud, allows Audi to provide its customers maximum flexibility and customization of their vehicles,” the automaker said in a news release.
Salesforce powers communication for Functions-on-Demand, putting Audi customers in the center of the process: Customers receive personalized services through one single interface, and in turn, Audi benefits from a closer connection to its customers and better understanding of their needs.
“In the fourth industrial revolution, artificial intelligence and IoT are setting new customer expectations,” said Markus Ehrle, SVP Enterprise Business, Germany, Salesforce. “This transformation is especially significant in the automotive industry. Audi understands this, and is unifying the customer journey on Salesforce to give customers an innovative experience without any roadblocks.”
