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ATRO Expands Management Team And Direct Sales Force

The company says both new additions will be instrumental in reaching ATRO’s end goals of increased market share and an expanded product line.

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ATRO Polyurethane Solutions has announced the addition of Rob Donaldson as director of engineering/new product development and Todd Ziems as area sales manager. In addition to providing superior customer service, both will be instrumental in reaching ATRO’s end goals of increased market share and an expanded product line.

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Donaldson comes to ATRO with more than 20 years of experience and a proven ability to develop new products and processes that result in expanded revenue, market share and profit growth within the automotive and heavy vehicle markets. He will direct new product development and oversee manufacturing process engineering at ATRO. In his new role, Donaldson will focus on continually adding polyurethane products that solve customers’ unmet needs while maintaining and improving ATRO’s current portfolio of high-quality, reliable parts. Donaldson previously held engineering and product development group leadership positions with Siegel-Robert Automotive and TriMark Corp.

As area sales manager, Ziems will be covering the states of Florida, Georgia, Alabama and South Carolina. Ziems comes to ATRO with nearly 25 years of experience in the on-/off-highway truck and equipment segments, including having managed OE and aftermarket sales and engineering of suspension and under-hood applications for Tenneco (Clevite Elastomers Division) and Excel Industries.

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