ATEQ TPMS Tools has appointed Eri Muca to be its new director of sales for the aftermarket.
Muca began his career at ATEQ in 2008 as a leak testing technician, and today holds responsibility as the director of TPMS aftermarket in the America’s region. He works closely with Bruno Rousseau, Global TPMS sales manager and Davy Leboucher, ATEQ North American CEO.
Originally from Albania, Muca graduated with an Associate of Electronic Engineering degree from ITT Technician Institute in Detroit, Michigan. However, he credits his sales and customer service skills to his experiences in his childhood business back in his home country of Albania, according to ATEQ TPMS’ digital newsletter.
“I have been involved in customer service and sales since eight years old, back in Albania. Once Albania became a democratic country, and free from communism, my family started our own business selling home appliances. This business was targeted in two branches: distributors and end-users. Therefore, since I was very young, I had a good understanding how to navigate from a distributor to an end-user,” explained Muca. “At that time, my family had the exclusivity right to bring in products from name brands such as Ariston, Whirlpool, Fujitsu, Deco and more. Growing up in the family business environment, I gained a lot of real-life experiences early on that schools cannot teach. I learned about how to build relationships and most importantly, how to run a business. At a very young age I had a strong understanding of the phrase, ‘You have to invest money in order to make money.’ That phrase is very important to run a healthy business.”
ATEQ TPMS says Muca has been successful in the aftermarket business, building long-lasting relationships and increasing sales through creative and strategic solutions.