Aston Martin Lagonda has strengthened its senior leadership in Asia with the appointment of luxury automotive leader Greg Adams as the company’s new regional president, Japan and South Korea. 

Adams brings to Aston Martin more than 30 years’ experience in the global automotive industry in both North America and Asia and joins the company from his previous position as representative director and president of Maserati Japan. His career includes positions with Daimler Chrysler, Mitsubishi, Nissan and Ford, in addition to establishing and running Ferrari Japan and serving as the brand’s head of marketing & brand experience in North America. 

Prior to returning to Japan two years ago to oversee Maserati’s Japan business, Adams held electrification product strategy positions with international EV start-ups.

The appointment of a dedicated Regional President for Japan and South Korea, to be based in Tokyo, forms part of Aston Martin’s strategic growth plans in Asia, with the brand seeking to capitalize on the region’s huge commercial potential and increasing consumer demand.

Amedeo Felisa, CEO of Aston Martin, said, “I believe that in collaboration with the global commercial team and Freda Wang, our regional president of Greater China, Greg can play an important part in accelerating our plans in Asia, a region which holds a huge growth opportunity for Aston Martin.”