ASE Partners with Bogi Lateiner

ASE Partners with Bogi Lateiner

Lateiner will help the ASE Education Foundation pursue its goal of increasing diversity in the industry.

The National Institute for Automotive Service Excellence (ASE) announced it joined forces with noted automotive expert Bogi Lateiner to promote the benefits of ASE testing and certification and help the ASE Education Foundation pursue its goal of increasing diversity in the automotive service industry.

“Bogi Lateiner is one of the most recognizable figures in the industry. She is an ASE Master Technician, experienced shop owner and leading voice, encouraging women to enter the automotive field as service professionals. We are very pleased to have her join us in our efforts to share the value of ASE certification and promote automotive career opportunities to women and underrepresented groups,” said Tim Zilke, ASE president and CEO.

The partnership will kick off at the 2023 ASE Instructor Training Conference held July 17-20 in Concord, North Carolina, where Lateiner will meet with the conference attendees, including high school and college instructors from auto, truck and collision repair programs nationwide, and focus on helping them implement tactics that support increased diversity among students in their programs, ASE says. In addition, she will promote ASE testing and certification through a variety of ongoing activities such as podcasts and videos.

ASE says Lateiner is noted for encouraging and promoting women in the automotive trades. As a successful shop owner, Lateiner has served as an industry management instructor for 10 years and has developed programs such as “Girl Gang Garage” that train and help women enter the automotive field and hosts the popular television show “All Girls Garage” and podcast “With her Two Hands.”

“I couldn’t be happier to be partnering with ASE,” said Lateiner. “ASE certification has always been extremely important to me. As a technician, I see it as my doctor credentials, and as a shop owner, it helps convey to my customers that we take pride in our craft and our continuing education. However, ASE does so much more that many aren’t aware of and I’m excited and honored to help spread the word about all they do to help shape the future of the industry. “

You May Also Like

SEMA Announces Board Election Results

Melanie White of Hellwig Products and Ted Wentz III of Quadratec will serve as key members of the 2023-2024 SEMA board.

SEMA announced its members elected Melanie White, president of Hellwig Products, and Ted Wentz III, CEO of Quadratec, to lead the association over the next several years as key members of the 2023-2024 SEMA Board of Directors.

White was voted incoming chair and fills the position held for the past two years by Kyle Fickler (ProCharger), who will begin his term as chairman in July when James Lawrence (Power Automedia) concludes his term in that position. White’s current seat on the Board will be filled by Marcus Umlauff (Toyota North America) for the balance of the two-year seat. Current SEMA Board member Wentz was re-elected to serve another term of three years.

Hot Shot’s Secret Shares Takeaways from SEMA Training

Josh Steinmetz shares insights from the SEMA Future Leaders Network professional development training event.

ATMC Training Benchmarks Survey Results Unveiled

The ATMC training benchmarks survey is conducted annually within the automotive and heavy-duty vehicle service and repair industry.

SEMA Announces Hall of Fame Inductees

Steve Ames, John Iannotte and Mitch Williams are being honored as automotive industry trailblazers.

ASE Education Foundation Seeking Outstanding Instructor

Applications for the 2023 Bryl Shoemaker/ASE Education Foundation Instructor of the Year are open now through May 22.

Other Posts

Stellantis Invests in Lyten’s EV Battery Technology

The companies will develop applications for advanced Lithium-Sulfur based EV batteries.

Mullen Partners with Amerit Fleet Solutions

Amerit Fleet Solutions will provide national service and warranty work, supporting Mullen’s commercial vehicle lineup.

Albemarle, Ford Form Strategic EV Production Agreement

Albemarle will supply 100,000+ metric tons of battery-grade lithium hydroxide for about 3 million future Ford EV batteries.

Continental, Imagry Collab on Autonomous Parking Tech

Imagry’s technology approach is an add-on to Continental’s software stack solutions for assisted and automated driving.