LEESBURG, Va. The National Institute for Automotive Service Excellence (ASE) has announced that Leigh Wilson has joined the organization as vice president of marketing.
ASE says it created this new position as part of its commitment to integrate enhanced marketing throughout its entire family of organizations, with the goal of providing a higher level of service and support to the automotive professionals they serve.
“We believe this effort is vital to remain responsive to the rapidly changing environments we all face in today’s business climate, and we welcome Leigh to the ASE team,” said Tim Zilke, ASE president and CEO.
Wilson brings 24 years of marketing experience to the ASE organization and holds a BA from the University of Massachusetts and MBA in marketing from Johns Hopkins University.
“Leigh rose to the top of a list of outstanding candidates and we are delighted to have her as part of the team,” said Zilke. “Her background and experience in customer relationship management, branding, analytics and promotions, along with her thorough understanding of segmentation and databases, brings a new dimension to ASE’s marketing efforts.”
Wilson is a resident of Vienna, Va., and will assume the VP of marketing position effective Oct. 3. She will be based at the ASE corporate headquarters in Leesburg, Va.