Asahi Kasei America Opens New Marketing Base In Novi, Michigan

Asahi Kasei America Opens New Marketing Base In Novi, Michigan

By concentrating the company's automotive marketing functions at the center of the industry, Asahi Kasei says it will continue to propose innovative products that meet rapidly changing market needs.

Asahi Kasei America has opened a new office in Novi, Michigan, to strengthen its marketing function in North America, mainly in the automotive field.

In the Asahi Kasei Group’s medium-term management initiative “Cs+ for Tomorrow 2021,” mobility is identified as a priority field. In North America, Asahi Kasei manufactures and sells car interior materials, compound resins and battery separators, and sells electronic components as well as providing technical support to customers in the automotive industry. Many Asahi Kasei products have been adopted by major automobile manufacturers in the region. 

In 2017, Asahi Kasei introduced its AKXY concept car showcasing 27 of the company’s materials and technologies. In May 2019, Asahi Kasei unveiled AKXY POD, a vehicle interior mockup to demonstrate the company’s concept for the future of passenger comfort, safety and security inside vehicles. Through exhibitions around the world with AKXY and AKXY POD, Asahi Kasei has stimulated discussions about future automobiles and related services. 

The major American automobile manufacturers called the “Big Three” have their headquarters in the Detroit area, and there are also many parts manufacturers located around Novi near Detroit. By concentrating the company’s automotive marketing functions at the center of the industry, Asahi Kasei says it will continue to propose innovative products that meet rapidly changing market needs. 

“This new office will give us both a place to connect and collaborate with our different automotive businesses in North America, OEMs and Tier Ones. This is the next Chapter in our Automotive Growth Plan in North America,” said John Moyer, senior executive officer of Asahi Kasei Corp. and chief strategic officer of Asahi Kasei America Inc.

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