APC Automotive Technologies (APC), a leading supplier of automotive, light-truck and heavy-duty replacement parts, has just announced key promotions and personnel assignments to enhance the overall organization and impact of its national sales force. Mike Barto, president and chief operating officer, made the announcement, stating, “The changes we’ve made to our sales team better reflect our company’s position as the leading, single-source undercar parts provider and also offer our customers easier access and cross-selling opportunities into our combined AP Emissions and Centric Parts/StopTech portfolios. Our new sales organization structure puts us in a much better position to directly support our strategic plans for growth and continued integration across the group.”

The following changes are noted below per team and markets served:

APC Retail Market

Tony Edwards was promoted to vice president of sales for the retail market. Edwards has been the strategic account executive for the company since 2016, leading retail efforts with major customers and new business opportunities. He also is in charge of the Category Management office in Memphis, Tennessee.

APC Traditional Markets

Jayme Farina, vice president of sales, will continue to lead the successful Traditional Markets program for all APC brands. Since September 2015, Farina has been responsible for APC’s traditional markets, including wholesale distributor and manufacturing representative relationships. 

Pat Balbo has been promoted to strategic account executive, covering the Northeast territory. He has been with AP Emissions for more than 12 years and has had great success in this region. Balbo will be responsible for several key named accounts as well.

David Young, strategic account executive, has taken on all sales-related responsibility for APC in the Canadian market. Young will work directly with our Canadian customers, and existing representative agency relationships, to grow our sales throughout Canada. Young will report directly to Farina.

Several new key sales executives also have joined APC’s traditional sales team. These include:

• Greg DelGozzo, sales director for the Eastern region;

• Ryan Bomaster, regional sales manager for the Northeast region;

• John Schommer, territory sales manager for the Central region;

• Anthony Flow, territory sales manager covering the Western New York and Pennsylvania areas;

• Ted Radomski, territory sales manager for the New Jersey, Pennsylvania and New York areas; and

• David Wolsky, territory sales manager, will spearhead sales efforts across the New England area.

Farina noted, “These key appointments represent a critical step in expanding our coverage, both nationally and in Canada. They will go a long way in helping us to enhance our overall sales efforts and dramatically increase our ability to provide even more direct support to our customers.”

APC Heavy Duty, Feeders and Specialty Markets

Henry Hippert, vice president of sales, will continue to lead the sales teams in these key markets and help the company to capitalize on its strong growth in the Heavy-Duty business as well as new growth opportunities in other adjacent markets.

Don Orrell has been promoted to director of heavy-duty sales and will direct the sales team’s focus on continued expansion of the heavy-duty market, including acceleration from the company’s DuraFit acquisition.

Roger Blaschke was promoted to the position of strategic account executive for the Feeder segment. Blaschke has been with AP Emissions for more than five years and has excelled across several different positions.

Hippert added, “I am delighted at the market’s response to our Commercial Vehicle Program, which we launched in early 2018. But I am even more excited about Don and Roger’s promotions, because I know what they bring to the table and what their contributions will be to our continued growth and expansion.”

APC High-Performance and Racing Markets

Mark Cornwell, vice president of sales (StopTech), will continue to lead the sales team in this evolving market and build on the brand’s strong growth and success in the performance arena.

Barto added, “I am excited to congratulate each of these team members on their new appointments and also thank the entire sales team for their dedication, focus and ‘can-do’ approach. Our sales team is our direct link in serving our customer needs and outperforming our competition.”