AOL, Henry Ford Museum Cut Deal

Michigan's Henry Ford Automotive Museum announced Monday a deal with America Online to let it reach the Internet provider's 30 million subscribers worldwide. The AOL deal lets the museum offer historical content on U.S. inventors -- one of the museum's specialties -- for AOL members going to aol.com for information. Users must enter the keyword "history" to gain access to the information. In exchange, the Henry Ford logo will appear on the AOL site along with a link to its own Web site.

From United Press International

DETROIT — Michigan’s Henry Ford Automotive Museum announced Monday a deal with America Online to let it reach the Internet provider’s 30 million subscribers worldwide.

The Henry Ford Museum includes the Dearborn, Mich., campus of the Henry Ford Museum, Greenfield Village, the IMAX Theatre and the Ford Rouge Factory Tours, the Detroit Free Press reported.

The AOL deal lets the museum offer historical content on U.S. inventors — one of the museum’s specialties — for AOL members going to aol.com for information. Users must enter the keyword “history” to gain access to the information. In exchange, the Henry Ford logo will appear on the AOL site along with a link to its own Web site.

Worldwide exposure for the Henry Ford Museum could be worth three times the value of traditional advertising because it also provides objective editorial content to AOL members and doesn’t just ask people to buy a product.

The announcement follows by one week a decision by Walt Disney Imagineering of Glendale, Calif., agreed to give the Henry Ford Museum unlimited access to artifacts from its theme parks to design a first-ever museum exhibit that examines the invention and legacy of Disneyland as a U.S. pop-cultural phenomenon.

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