AOL, Henry Ford Museum Cut Deal - aftermarketNews

AOL, Henry Ford Museum Cut Deal

Michigan's Henry Ford Automotive Museum announced Monday a deal with America Online to let it reach the Internet provider's 30 million subscribers worldwide. The AOL deal lets the museum offer historical content on U.S. inventors -- one of the museum's specialties -- for AOL members going to aol.com for information. Users must enter the keyword "history" to gain access to the information. In exchange, the Henry Ford logo will appear on the AOL site along with a link to its own Web site.

From United Press International

DETROIT — Michigan’s Henry Ford Automotive Museum announced Monday a deal with America Online to let it reach the Internet provider’s 30 million subscribers worldwide.

The Henry Ford Museum includes the Dearborn, Mich., campus of the Henry Ford Museum, Greenfield Village, the IMAX Theatre and the Ford Rouge Factory Tours, the Detroit Free Press reported.

The AOL deal lets the museum offer historical content on U.S. inventors — one of the museum’s specialties — for AOL members going to aol.com for information. Users must enter the keyword “history” to gain access to the information. In exchange, the Henry Ford logo will appear on the AOL site along with a link to its own Web site.

Worldwide exposure for the Henry Ford Museum could be worth three times the value of traditional advertising because it also provides objective editorial content to AOL members and doesn’t just ask people to buy a product.

The announcement follows by one week a decision by Walt Disney Imagineering of Glendale, Calif., agreed to give the Henry Ford Museum unlimited access to artifacts from its theme parks to design a first-ever museum exhibit that examines the invention and legacy of Disneyland as a U.S. pop-cultural phenomenon.

Copyright 2004 United Press International. All Rights Reserved.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Continental, Synopsys Team Up on Automotive Software Development

The collaboration aims to accelerate the development and validation of software features and applications for the Software-Defined Vehicle.

Continental announced a collaboration with Synopsys to accelerate the development and validation of software features and applications for the Software-Defined Vehicle (SDV).

"This new collaboration integrates Synopsys’ industry-leading virtual prototyping solutions for virtual Electronic Control Units (vECU) within Continental’s Automotive Edge (CAEdge) cloud-based development framework. The results are digital twin capabilities for software development that help automakers accelerate software development and speed up their time to market," Continental said.

Epicor Unveils Digital Cataloging, Future Plans

The new catalogs use Epicor-validated, ACES-compliant data and an “Intelligent Search” feature to find the right part quickly.

Epicor digital catalog
Epicor Launches Automotive B2B eCommerce Platform

The Epicor Commerce for Automotive platform features multi-seller support and parts lookups for distributors and their customers.

Epicor commerce for Automotive
Marelli Launches Fuel System for Hydrogen Propulsion Systems

Marelli will present a variety of new technology at the CTI Symposium in Germany, Dec. 5-6.

The Automotive Aftermarket’s Role in a Circular Economy 

Take a deep dive into the factors driving the automotive aftermarket toward a more circular economy.

Circular economy

Other Posts

AI in the Aftermarket: Endless Applications Yet Hurdles Remain

The automotive aftermarket is delving into AI and ways it can help businesses be more productive and effective.

Intellias to Showcase HMI, ADAS and More at CES 2024

The company also will unveil the next generation of its IntelliKit, a portable fully-integrated digital cockpit.

Anyline Partners with Treads to Simplify Car Ownership

Anyline has partnered with Treads, an AI-driven car management subscription service, to enhance analytics for car owners.

Anyline Trends partnership
Unifying Your Parts Technology to Eliminate Channel Conflict

Harmonizing various channels in your eCommerce strategy through unified technology helps build an agile business model.

ecommerce channel conflict auto parts suppliers