MACON, GA — Mitch Williams, founder of Vehicle Performance Systems, a recently formed international sales and marketing agency, has joined the ANSA Automotive sales team. Heading up National Sales Development, he will focus on expanding and managing the independent outside rep base and developing major WD relationships for both Silverline and ANSA SPORT performance exhausts.
“It is all about identifying the expectations of the end-user…and exceeding them,” said Williams. As SEMA Person of the Year in 2001, Williams has over 30 years of automotive and OEM industry experience. Williams is a former president and COO of Hella, Inc., and has held sales and marketing management positions at Hella and Valeo. He has served on the SEMA Board of Directors, SEMA Executive Committee and chairs the SEMA International Task Force and Lighting Task Force. Williams is SEMA Chairman-elect for the term beginning in 2005.
Click here to view the rest of today’s headlines.