HDA Truck Pride recently announced the addition of Anita Byrne to its sales and marketing team as director of program development. Her focus will be on deepening and developing the end user experience. Byrne joins HDA Truck Pride with more than 25 years in the commercial vehicle parts industry.

Byrne’s dedication to the end user is evident by her career and her leadership within the Technology & Maintenance Council (TMC) of the American Trucking Associations. She has worked with national and regional fleets across North America and brings an abundance of relationships and knowledge with her.

Anita’s experience ranges from OEM sales management with Koneta Rubber to national and segment sales and marketing responsibility with companies like Tectran, Prestone and most recently Dorman HD Solutions. At HDA Truck Pride, Anita will report to CEO Emeritus Don Reimondo.

“Our end user focus has always been a priority, now we take it further than ever before,” says Reimondo. “Anita’s focus will give us the ability to broaden end user opportunities at the supplier, distributor and fleet level; while deepening relationships in the independent channel.”