While it may not feel like it for some of us in the northern parts of the U.S., spring has officially arrived. That means its time for spring cleaning – from our homes and our inboxes – to our beloved rides, tis the season to show your car a little love. April is National Car Care Month, one of two months each year officially designated for making sure your vehicle is in tip-top shape. In addition to its traditional checklist of recommendations, this year, the Car Care Council decided to have a little fun in its quest to bring attention to this noble cause.
The Car Care Council recently partnered with automotive research firm IMR Inc. to poll more than 22,000 vehicle owners across the country for their opinions on which late night host they trust most to work on their cars.
The council released the final votes earlier this week, with British funny man James Corden garnering 11.7 percent of the vote, Trevor Noah with 14.4 percent, Stephen Colbert at 20.1 percent, and the two Jimmys nearly neck and neck. Jimmy Fallon racked up 26.4 percent of the votes and Jimmy Kimmel took the lead with 27.4 percent.
“With National Car Care Month around the corner, and trust being a strong determining factor in choosing care maintenance and repair professionals, we thought it would be fun to ask vehicle owners which late-night TV host they would trust most work on their cars,” said Rich White, executive director, Car Care Council. “As the results poured in, the two Jimmys were polling neck and neck, but in the end, Kimmel edged out Fallon for the ‘most trusted to work on my car’ title.”
“We appreciate IMR Inc. donating valuable space on their quarterly consumer auto maintenance study to help the Car Care Council draw attention to National Car Care Month and the benefits of regular vehicle care, maintenance and repair,” said White.
Bill Thompson, president of IMR, commented, “We had a blast working with the council on this project. This was a really fun question to add for our respondents. Judging by the number who responded, they were eager to voice their opinion on their favorite late-night host. We watched the results as they came in nearly every day.”
To find out how you and your aftermarket organization can get involved with National Car Care Month, go to carcare.org for more information.