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Automotive Aftermarket Manufacturing

American Racing, Wheel Pros Brands Merged into One Company

Platinum Equity, a global M&A&O firm, has announced the integration of American Racing and Wheel Pros, two distributors of high performance wheels and tires to the automotive aftermarket. The combined company will offer a comprehensive portfolio of wheel products, including the full lineup of existing American Racing and Wheel Pros products.

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LOS ANGELES — Platinum Equity, a global M&A&O firm, has announced the integration of American Racing and Wheel Pros, two distributors of high performance wheels and tires to the automotive aftermarket. The combined company will offer a comprehensive portfolio of wheel products, including the full lineup of existing American Racing and Wheel Pros products.

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Platinum Equity acquired American Racing, one of the largest manufacturers and distributors of high performance aftermarket automotive wheels in North America, in July 2005. The firm acquired Wheel Pros, a leading competitor in the space, in March 2008.

Randy White, a former American Racing executive who co-founded Wheel Pros in 1994, has been named chief executive officer of the new company. Jody Groce, also a co-founder of Wheel Pros, has been named president.

“This merger brings together two leading companies that deliver world-class products and services,” White said. “Together, we have more than two dozen brands and programs serving 25,000 customers in more than 30 countries on six continents. Our customers will now have access to a single provider with an exceptional inventory of in-demand wheel products, a larger and more capable distribution network, and a diversity of product choices that represent the best-known wheel brands in the industry.”

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The integrated distribution company will operate under the Wheel Pros name in the United States, and as American Racing overseas. It will continue to distribute product brands currently offered by the two companies.

For more information about Platinum Equity, go to: www.platinumequity.com

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