American Powertrain, manufacturer of ProFit transmission systems and related components for muscle cars, street rods and classic trucks, now offers a line of “Save the Stick” apparel and merchandise including: T-shirts, fitted hats, hoodies, bandanas, license plates and banners.
First introduced as a hashtag #savethestick, the slogan highlights the slow death of the manual transmission in modern cars. Matt Graves, American Powertrain director of marketing, said, “It’s crazy how this just took off. The skeleton image with the hashtag #savethestick just conveys something to our customers. It really goes to the core of what they love about having a stick in a muscle car or classic. Our customers appreciate the fact that they can upgrade to modern overdrive transmission but still get the thrill of driving with a stick. There’s just more fun with a stick.”
Save the Stick merchandise is now available for purchase online at Americanpowertrain.com, and will be sold at any American Powertrain sponsored events. Apparel sizes range from small to 3XL.