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Honda, Acura Authorized Tire Programs Add CEMS

UpdatePromise, TraXtion and TR Wholesale Solutions are selected to power a fully integrated Honda and Acura authorized tire program.

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UpdatePromise, a leading Consumer Experience Management System (CEMS) SaaS company, has announced a strategic alignment with TraXtion, formerly Tire Profiles, a leader in diagnostic measuring systems and parent company of TR Wholesale Solutions, a 40-year supplier of automotive tires. American Honda has validated the integration between Update Promise, TraXtion, and TR Wholesale Solutions for use at Honda and Acura dealers.

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According to the companies, participating Honda and Acura dealerships are now empowered to transparently communicate the safety condition of vehicle tires using near real time visual displays of tire tread depth and alignment conditions while in the service lane with consumers. Technicians also will see the added benefit of reduced MPI Cycle Time with 

pre-populated tire conditions and tread depth measurements using the patented technology of TraXtion that is integrated with UpdatePromise’s Workflow Optimization tools.

“The opportunity to help ensure the safety of vehicle drivers and their families while streamlining Honda and Acura’s authorized tire programs is an important win for the consumer, the dealership and American Honda,” said UpdatePromise President and CEO, Curtis Nixon. “This trifecta partnership further expands the all-encompassing CEMS workflow optimization and consumer experience solution by providing American Honda dealers and consumers a single point of entry for all their fixed operations CEMS needs.” 

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Aaron Reitman, vice president of corporate accounts, added, “TR Wholesale Solutions is excited to partner with TraXtion and UpdatePromise for what is easily one of the most important upgrades to be added in the 20-year history of the Honda and Acura authorized tire programs, putting customer safety at the forefront of the service experience.”

Participating dealerships will have the added benefit of being able to take advantage of the all-inclusive CEMS solution provided by UpdatePromise, bringing appointment scheduling, vehicle check in, video and photo MPI, automated AI status updates, integrated service price guides, consumer financing, mobile payment solutions, post repair follow ups, free trade appraisals, mass recall campaign and reputation management into a single seamless solution that reduces costs while optimizing fixed operations workflows.

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