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Amazon Launches Redesigned Automotive Part Finder

The newly redesigned Part Finder makes it easier for customers to enter and manage their vehicles in their garage, and makes it clearer to customers which products do or don’t fit their vehicles. This launch is the first of many Part Finder improvements planned for this year, Amazon says. The company will be adding Part Finder features to Amazon’s mobile sites and applications as well.

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SEATTLE – Amazon has launched a redesigned Automotive Part Finder, designed to enable customers to more easily shop by vehicle to find parts and accessories manufactured to fit their car, truck, SUV, motorcycle or ATV.

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The new Part Finder can be found at the top of every product and storefront page in Amazon’s Automotive category, such as www.amazon.com/auto, www.amazon.com/truck,www.amazon.com/motorcycle or www.amazon.com/partfinder. To shop by vehicle, customers enter their vehicle’s year, make and model, and are directed to a vehicle page through which they can browse products designed specifically for that vehicle. Customers’ vehicles are saved in their “virtual garage,” allowing for quick access to the right products and a personalized shopping experience, Amazon says.

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“When we first launched the Part Finder for our Automotive category in 2006, customers told us how much it helped them find the right products for their car, truck or SUV,” said Sam Heyworth, director of Amazon’s Automotive Store says. “Since then, we’ve added support for motorcycles and ATVs, and we’ve worked hard to increase our selection of vehicle-specific products. We now match more than six million vehicle-specific products to more than 38,000 vehicles. We’ve been thrilled with the customer response to our efforts – Automotive continues to be one of the fastest-growing categories on Amazon.com. Customers have added more than 14 million vehicles to their garages, and tens of thousands more are added every day. With this latest Part Finder redesign, we’re excited to make it even more convenient for our customers to quickly and easily find the right parts and accessories for their vehicles.”

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The newly redesigned Part Finder makes it easier for customers to enter and manage their vehicles in their garage, and makes it clearer to customers which products do or don’t fit their vehicles. This launch is the first of many Part Finder improvements planned for this year, which will include adding Part Finder features to Amazon’s mobile sites and applications.

Among Amazon customers, the most added vehicle makes to virtual garages are Ford, Chevrolet, Toyota, Honda and Dodge. The most added models are Ford F-150, Honda Civic, Honda Accord, Jeep Wrangler and Toyota Camry.

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