Alltech Automotive Appoints GAIN Aftermarket As Marketing and PR Agency

Alltech Automotive Taps GAIN Aftermarket for Marketing & PR

GAIN Aftermarket is led by aftermarket industry veterans Arnie Fox and Steve Durning.

Alltech Automotive has retained GAIN Aftermarket for its marketing and public relations. GAIN recently redesigned Alltech’s website (www.alltechautoparts.com) along with the site for its traditional aftermarket product line, QualityPro (www.qualityproparts.com).

“We were searching for a long time for the right partner,” said Nancy Liu, Alltech’s CEO. “GAIN Aftermarket came highly recommended and has been a great fit for us.”

“We’ve introduced new brands to the traditional automotive aftermarket many times over the years,” said Arnie Fox, partner at GAIN Aftermarket. “We look forward to giving Alltech and QualityPro the fanfare they deserve.”

Alltech Automotive is a leading manufacturer of aftermarket auto parts for the United States and world markets. Based in Libertyville, Illinoins, serves the traditional automotive aftermarket with its exclusive and growing QualityPro line. Water pumps, hub and bearing assemblies, brake and clutch hydraulics and ABS sensors are just a few of the available categories

GAIN Aftermarket is led by Arnie Fox and Steve Durning, two automotive aftermarket industry veterans who have developed marketing strategy and execution for brands such as AutoZone, Corteco, Fel-Pro, Four Seasons, Goodyear Belts, Magnum Gaskets, Morse Automotive and Parts Depot.

You May Also Like

O’Reilly Unveils BrakeBest Select Pro Pads and Rotors

The private-label pads and rotors are available online and in O’Reilly stores nationwide, including Puerto Rico.

O’Reilly Automotive recently introduced a new line of private-label brake pads and rotors.

Designed for newer-model domestic vehicles, BrakeBest Select Pro brake pads and rotors are “engineered with input from professional technicians to offer a quiet stop, easy break-in and complete corrosion resistance,” according to the company.

Dodge, Jay Leno’s Garage Team Up on Car Care Products

More than 20 car detailing and car wash products are under the Direct Connection/Jay Leno’s Garage banner.

Bendix Sponsors Top Award at ATA Truck Driving Championships

The Bendix National Truck Driving Championships Grand Champion Award is given to the top driver of the four-day competition.

bendix National truck driving award
Liqui Moly Partners with La Carrera Panamericana

LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”

liqui moly panamericana race
Dana Highlighted as Presenting Sponsor of Toledo Jeep Fest

Dana was represented at the event by five Dana-customized Jeep vehicles on display, as well as other vehicles and signage.

Dana Toledo Jeep Fest

Other Posts

Alltech Automotive Introducing New Products at AAPEX

Alltech has added steering knuckles and timing belt kits to its QualityPro brand of products.

Federated to Sponsor World of Outlaws Ironman 55

Federated said it has served as the title sponsor of this event since 2012.

Federated Auto Parts ironman 55
Transtar Launches Ad Campaign with Vanilla Ice

Vanilla Ice, the “Ice Ice Baby” hitmaker, is promoting the company’s air conditioning product line.

Transtar-AC-campaign
MBE to Provide Marketing, Communications Support for Litens

As the agency of record, MBE Group will help with marketing and branding strategies focused on reaching repair technicians.