Allison Transmission Holdings has named John Coll as senior vice president of global marketing, sales and service, starting Oct. 7.
Coll brings to Allison more than three decades of sales and marketing expertise, with significant executive and senior-level leadership experience at a number of leading industrial and commercial vehicle companies. He joins Allison from Gerdau Ameristeel U.S., where he served as vice president of sales and marketing. Previously, Coll served for 14 years at Eaton Corp. in various executive positions, most recently as vice president of global marketing for the vehicle group.
“We are pleased to add a leader of John’s caliber to the Allison team and are confident that his significant global leadership experience in sales and marketing will help us drive growth and enhance customer relationships,” said Chairman and CEO Lawrence Dewey. “John is a seasoned veteran with a reputation for taking an expansive approach to operations that we believe will energize our team and help us enhance our customer service and support. Looking ahead, we expect John’s appointment will allow us to establish stronger processes within our organization, better support customers and create value for shareholders.”
Coll added, “I’m excited to join Allison and look forward to leveraging my knowledge of the commercial vehicle industry and engineered products sector to support our performance and growth. This is a great company with over 100 years of history and a substantial opportunity to evolve and accelerate the company’s marketing and sales objectives. I look forward to building on these plans and working closely with both the leadership team and our sales and marketing team to help Allison deliver results.”
Prior to his time with Gerdau Ameristeel U.S., Coll served for 14 years at Eaton Corp., most recently as vice president of global marketing for the vehicle group. He held a number of other roles at Eaton, including director of global channel marketing for Eaton Electrical, general manager of aftermarket and vehicle solutions for truck components and vice president of sales and marketing for truck components. Prior to joining Eaton, Coll spent 13 years at Philips Electronics/Philips Lighting Co. in a variety of sales and distributor relations roles. He began his career in sales with Pennsylvania and West Virginia Supply Corp., a division of Quaker State. Coll earned a bachelor’s degree in business administration from West Virginia University, and a Master of Business Administration from the University of Pittsburgh.
