Alliance Promotes Justin Hebert

Alliance Promotes Justin Hebert

Hebert promoted to Dir. of Category Man. & Comm. Vehicle and HD; Arnold Motor Supply and Hahn Automotive added to program.

The Aftermarket Auto Parts Alliance, Inc. announced it promoted Justin Hebert to director of Category Management & Commercial Vehicle and Heavy Duty. In this position, Hebert will lead the Alliance CVHD program while continuing to manage its underhood category.

“Justin has been a key player for the Alliance category management team since he joined us in 2013,” said JC Washbish, vice president sales and marketing at the Alliance. “We have seen tremendous heavy duty growth this past year. Justin’s promotion is a testament to his hard work, and the Alliance’s commitment to success as we continue to add members to the Alliance CVHD program.”

“I’m excited for this new opportunity within the Alliance and look forward to our continued growth in the medium, heavy duty aftermarket,” said Hebert. “This segment is enticing to be a part of, and in this new role I’ll be able to continue supporting Alliance distributor members, build industry partnerships, and take the program to new heights in 2023.”

Hebert now leads a cadre of industry professionals including Pat Biermann and Tim Cahoon.

Biermann was instrumental in the launching of the Alliance CVHD program in January 2022. Previously, Biermann was the founder of HDA and helped build industry relationships between distributors and suppliers. His experience within the heavy duty aftermarket and fleet industry has helped guide the direction of the Alliance CVHD program as a consultant.

Cahoon, while still an employee of A-1 Truck Parts, a division of The Auto-Wares Group of Companies, has been spending much of his time assisting the Alliance CVHD program since he joined in December 2022 as the Alliance’s CVHD Expert. Cahoon provides a professional, consistent resource with parts and category management training, as well as technical assistance and hands-on product knowledge. His duties include the onboarding and training of Alliance CVHD members.

“Bringing Tim Cahoon onboard is a great move by the Alliance,” said Biermann. “His role is to come in and be the subject matter expert in both selling and training. He has a lot to offer, and I know we are all excited to be a part of this program.”

The Alliance Commercial Vehicle & Heavy Duty program launched in early 2022, and in the last year has grown in scope and membership. The focus of the Alliance CVHD program starts with unparalleled technology with a suite of IT tools related to inventory analysis, category management, distribution efficiencies and ecommerce.

The Alliance is also pleased to officially announce Hahn Automotive Warehouse, Inc. based in Rochester, New York, and Arnold Motor Supply in Spencer, Iowa, joined the program in 2022. Hahn, Arnold Motor Supply, and all other Alliance CVHD members go to market as Auto Value Truck Parts, Bumper to Bumper Truck Parts or All-Pro Truck Parts. National Performance Warehouse was the first member to join in early 2022.

The Alliance CVHD will participate in the HDAW event, Jan. 16-19, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas. Justin Hebert, Tim Cahoon, Pat Biermann, as well as John R. Washbish and the rest of the Alliance CVHD team will be present to work the expo booth floor and will participate in more than 35 one-on-one meetings with industry partners.

Hebert joined the Alliance in October of 2013 and as category manager. In his new role as director of Category Management & Commercial Vehicle and Heavy Duty, he will lead the Alliance CVHD efforts. Before joining the Alliance, Hebert was product manager at Gates Corporation and category manager at Parts Warehouse, Inc. Hebert holds both a master’s and bachelor’s degree in History from the University of Louisiana Monroe.

Those interested in more information or for specific program details and membership should contact Justin Hebert at [email protected] or visit

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