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Alliance Expands Into Belize With Addition Of Westrac

The Aftermarket Auto Parts Alliance Inc. announced it has welcomed Westrac to the Alliance family as the very first shareholder owner in Belize. 

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“Westrac is an excellent company and an outstanding addition to the Alliance,” said John R. Washbish, president and CEO of the Alliance. “They’re known across Belize for bringing the largest selection of quality brands to their customers. We’re excited to expand our footprint into this new territory with this fantastic company.”

A small group of investors founded Westrac in 1969. Originally known as Western Tractor Supply, the company began as a distributor of engine oils and tractor parts. In 1985, the small group of investors grew, and the company expanded into the automotive parts industry. 

Fifty years and one name change later, Westrac now serves as the largest auto and tractor parts supplier in the country. It also has expanded into the truck and industrial parts market and continues to grow its footprint of service shops. The company boasts more than 33,900 square feet in store and warehouse facilities and a staff of more than 260 employees. 


“Westrac Ltd. is excited to become a member of the Alliance,” said Allan Reimer, chief financial officer at Westrac. “We know that it is a company with great character, and we are thrilled to work alongside their incredibly dedicated and knowledgeable team.” 

Welcoming Westrac as an Auto Value shareholder owner of the Alliance brings the group’s Latin America shareholder count up 13. The company’s motto “Customer satisfaction is our goal” complements the Alliance’s: “Service is the Difference, We Get it!”

“We are delighted to welcome this fine organization to the Alliance family,” said Jason Phillips, vice president of sales and national accounts for the Alliance. “Westrac is the dominant parts supplier in Belize. Adding the resources of the Alliance to this already successful company will lead to a huge win-win relationship.”