Akebono Brake Corp. Receives 3rd Import Product Award

Akebono Brake Corp. Receives 3rd Import Product Award

Import Vehicle Community names Akebono EURO Ultra-Premium brake pads “Best Overall Import Aftermarket Product or Product Line” for third year.

The Import Vehicle Community, a segment of the Auto Care Association, has recognized the Akebono EURO Ultra-Premium brake pads with its “Best Overall Import Aftermarket Product or Product Line” award. The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, Akebono Brake Corp., accepted the award at AAPEX 2017 in Las Vegas.

“We are gratified to receive this award for our EURO brake pads for the third time,” said Ken Selinger, director of aftermarket sales and marketing, Akebono Brake Corp. “The win is a confirmation of the effectiveness of Akebono Ceramic Technology and of our best-in-class performance and control of noise, vibration and harshness for European applications.”

The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket. Winners are selected based on superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging and highest profit potential for the distribution chain.

This is the third time in four years that Akebono’s EURO Ultra-Premium ceramic brake pads – which are designed exclusively for European vehicles – have been named the “Best Overall Import Aftermarket Product or Product Line.” The EURO Ultra-Premium brake pad line is engineered from carefully selected materials for consistent, smooth stopping power, while virtually eliminating brake dust and noise.

In making its selection, the Import Vehicle Community, formerly the Auto International Association, considered various contenders for import vehicle product and marketing solutions in 10 categories.

You May Also Like

Rotary’s New XA12 Alignment Scissor Lift

Shops can offer alignment services with bay space to spare, and techs can perform alignments on a wider range of vehicles.

Rotary, part of Vehicle Service Group (VSG) and Dover, today announced the addition of the new XA12 Alignment Scissor Lift to its extensive line of automotive lifts for independent shop owners, dealership service departments and car enthusiasts.

The XA12 serves as the ideal small bay alignment lift solution with the largest 4-wheel alignment wheelbase range available in its class. With a 78- to 164-inch 4-wheel alignment wheelbase range and 12,000-pound lifting capacity, the XA12 is designed with space and flexibility in mind. Shops can offer alignment services with bay space to spare, and technicians can perform alignments on a wider range of vehicles.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

Mevotech Adds 2,300+ New Original Grade Part Numbers

Highlights from the new Original Grade release include control arms and ball joints.

TCCI Manufacturing Unveils High-Voltage Electric Compressor

The 850V compressor, unveiled at MACS 2023, is available in 34cc/46cc/60cc/120cc.

BBB Industries Releases 28 Remy New Part Numbers 

The new part numbers cover more than 9.3 million vehicles.

Other Posts

Dayco Launches Electrically Controlled Water Pump Line

The new technology addresses a higher-than-normal failure rate with the OE pumps.

Engine Pro Honors S.A. Gear with Performance Award

S.A. Gear was recognized with a Fulfillment and Accuracy Award during Engine Pro’s annual supplier meeting.

Driven Brands Rings Nasdaq Closing Bell

CEO Jonathan Fitzpatrick rang the Nasdaq closing bell on Jan. 13, in honor of the company’s 2-year listing anniversary.

Nokian Tyres Invests $174M To Double Dayton Factory Production

Nokian’s Dayton factory expansion includes a 600,000-tire warehouse.