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Akebono Announces Eastern Region District Manager

Willy Molina brings more than 25 years of experience in the automotive aftermarket to this new role.


Akebono Brake Corporation is excited to announce the addition of Willy Molina to the Aftermarket Sales Team. Molina will fill the role of Southeast District Manager reporting to Matt Kenefick Akebono Eastern Region Sales Manager.


Molina has 25+ years of experience in the Automotive Aftermarket that started out on the lube rack of a local repair shop which evolved into running 5 professional service centers. Willy spent 12 years in outside sales & store manager roles at AutoPlus/Pep Boys and Bennett Auto Supply. After a few years at Dorman Products, Willy moved into his most recent position as Territory Sales Manager at Petro Choice.

Willy attended Tampa University where he earned his Bachelor of Business Management, he will be based out of his home office in Florida. In his free time you will find Willy driving one of his classic cars, going to a car show, or hanging with his truck club friends; Central Florida Classic Trucks!


“Willy is a true sales professional with a strong passion for the Automotive Aftermarket and we are looking forward to him working closely with our Professional Installers, Fleets, Municipalities, Jobber Stores and Distributors,” said Matt Kenefick.  

“My love for automotive runs deep in my blood, and my passion for vehicles matches my passion for success” – Willy Molina.

A breakdown of territory responsibility and contact information, can be found on our website: