KARIYA, Japan – Aisin Seiki Co. Ltd. announced it is reinforcing its sales promotions to local automakers in Eastern China, centering around Shanghai, where the automobile industry in China is concentrated. The company aims to expand its business in the country.
Aisin Seiki (China) Investment Co., Ltd., Aisin’s local subsidiary controlling operations in China, opened a Shanghai branch as its third sales base in China, following the Tianjin main office and the Guangzhou branch, to enhance sales promotions to automakers in the Shanghai region. The Shanghai branch has opened with six employees. The company says more staffing will be considered to promote sales for automakers located in western and southwestern China.
In addition, Aisin and its group companies will jointly exhibit as the Aisin group in the 15th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2013) to be held at the Shanghai New International Expo Center from April 21-29, 2013. Aisin will display engine-related products meeting environmental restrictions, for which greater demand is anticipated, and comfort-oriented sunroofs and power seats. The company also plans to introduce functions of power sliding doors and power back door systems embedded on an actual car. The Aisin group is targeting Chinese automakers to enlarge sales of high-value-added system products, the group’s specialty.
