OTTOWA and TORONTO, Ontario — The Automotive Industry Association of Canada (AIA) has selected Matthew.Scott Data Marketing Solutions as the agency of record for a new automotive service provider market research project.
In order to better serve the needs of AIA membership, which includes wholesalers, warehouse distributors and suppliers, and their ultimate customer base — installers — AIA is investigating what types of services automotive service providers need to survive and thrive in the industry.
“The industry has been talking about the survival of the automotive service provider for several years,” said AIA Chair Ken Coulter. “Now its time to put some solid market research behind what our gut feelings are telling us.”
“We understand that the life blood of the aftermarket industry is at the installer level,” said Ray Datt, AIA president. “We believe there is an opportunity to develop and enhance the consumer perception and elevate aftermarket service volumes. There are billions of dollars in unperformed automobile maintenance and this project is a solid first step in gaining a better understanding of how to tap the opportunity for installers by gaining a better understanding of installer needs.”