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Automotive Aftermarket Manufacturing

AGS Acquires Motive Products

Based in California, Motive Products is a manufacturer-distributor of auto and motorcycle tools and equipment.

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3 Rivers Capital portfolio company AGS Automotive Solutions acquired Motive Products on August 31, announced Rob Carskadden, managing partner, 3 Rivers Capital, and Logan Pitts, chief executive officer of AGS.

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Based in California, Motive Products is a manufacturer-distributor of auto and motorcycle tools and equipment, including the Power Bleeder, used by professional racers and everyday drivers alike as a simple and effective system for bleeding brakes.

“The acquisition of Motive Products is the first of several acquisitions AGS plans to complete by the end of 2022,” said Pitts. “This is part of our aggressive strategy to acquire businesses where we can leverage AGS’ product and operational strengths, increase the amount and speed of new product offerings around our core product categories, expand our e-commerce businesses, and grow into new market channels. We are extremely proud to have Motive a significant new member of the AGS family of proven automotive brands.”

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“Motive Products is honored to be a part of the vision AGS and 3RC have for their future. AGS will be able to elevate the Motive Brand while complimenting their current offerings,” said Eric Leicher, co-owner of Motive Products.

“As one of the first customers of Motive Products back in 1998 and one of the owners since 2008 I’m looking forward to watching the combined forces of AGS and Motive Products dominate the automotive braking component and tool market,” said Marco Romani, co-owner of Motive Products.

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