ADVICS Launches New North American Website

ADVICS Launches New North American Website

The new site has a dedicated domain, separate from its OE division, and an updated, modern design.

ADVICS, a provider of advanced braking technology for Asian and domestic vehicles, has launched a new website for the North American aftermarket. The new website now boasts its own dedicated domain, separate from its OE division, and an updated, modern design that reflects the ADVICS brand. 

“The new ADVICS aftermarket site will quickly connect visitors with valuable information about our products and will reinforce our position as innovators of leading-edge technology in the brake industry,” said Gil Pulliam, senior manager of aftermarket sales for ADVICS.

ADVICS says the new aftermarket website was strategically designed for users to easily and intuitively locate the aftermarket products and part information they are searching for, using the redesigned navigation bar. The responsive design offers a consistent and device-friendly viewing experience on desktop and mobile devices.

The site design showcases ADVICS’ new branding elements, highlighting the company’s OE heritage and partnership with AISIN Group. The site messaging emphasizes ADVICS’ commitment to brake performance, customer safety and comfort, innovation and the quality of its products. Visitors to the site will see a custom-built online catalog and parts lookup feature, with the ability to search by application, part number or cross-reference number. 

The new individual product pages enable users to quickly understand the features and benefits of each product line with the pop-up feature and supporting image gallery.

For more information on ADVICS and its advanced brake system technology, visit http://advicsaftermarket.com.

You May Also Like

Gentex to Open Production Facility in Grand Rapids

Gentex says it continues to implement meaningful solutions to the ongoing labor shortage.

Zeeland, Michigan-based Gentex Corp. announced today that it plans to open a satellite production facility that will bring 50 new jobs to the Madison Square neighborhood of Grand Rapids, Michigan. By expanding its manufacturing footprint, Gentex says it hopes to boost its employee base and provide greater access to well-paying jobs as it continues to implement meaningful solutions to address the ongoing labor shortage.

Dana Offers Spicer End Yokes for Allison Transmissions

The end yokes are designed to help minimize noise and vibration and keep drivelines running smoothly.

BorgWarner Included in 2023 Bloomberg Gender-Equality Index

The index measures gender equality across equal pay and gender pay parity, leadership and talent pipeline, inclusive culture and more.

New Bosch Campaign Focuses on Night Performance Wiper Blades

Bosch FOCUS and ENVISION wiper blades are designed to make nighttime driving safer in inclement weather, the company says.

US Motor Works Releases 9 New Water Pumps

The latest nine new water pumps are now in stock and ready to order.

Other Posts

NGK Spark Plugs Announces New Company Name and Logo 

The company says the name change is reflective of transformation in the organization’s business portfolio.

AP Emissions Releases January New Part Number Update

Coverage available for Dodge, Chrysler, Ford, Land Rover, Toyota, Lexus, Mazda and Mercedes-Benz vehicles.

NRS Brakes Offers Galvanized Brake Pads for F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles.

Raybestos Adds New Friction, Rotor, Hydraulics Coverage

The new part numbers cover more than 19 million vehicles in operation (VIO).