MIDLAND, MI – The University of the Aftermarket is now accepting participants for its “Advanced Selling Strategies for the Heavy Duty Market” workshop to be held April 23-25, in Cedar Hill, TX.

This important new seminar, intended for any commercial vehicle aftermarket professional with sales responsibility, will help participants develop new skills and strategies to increase sales production in today’s challenging marketplace. Areas of concentration will include building a comprehensive growth plan for key accounts, overcoming today’s toughest customer objections, developing creative new selling strategies and improving interpersonal communication skills.

The seminar will be led by Robert Gracey, MAAP, senior vice president of sales for the Affinia Under Vehicle Group; Mark Iasiello, MAAP, director of member development for the Heavy Duty Manufacturers Association; and Ken Cameron, product manager for the Fram Heavy Duty unit of Honeywell International.

Workshop participants will earn 1.6 continuing education credits that may be applied to a commercial vehicle industry or automotive professional designation available through the University of the Aftermarket. These designations include Commercial Vehicle Aftermarket Professional (CVAP), Master Commercial Vehicle Aftermarket Professional (MCVAP), Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP).

For more information or to enroll in the workshop, call 1-800-551-2882 or visit the University of the Aftermarket website: http://www.univaftmkt.org.