Advance Auto Parts Launches Consumer Education DIY Program - aftermarketNews

Advance Auto Parts Launches Consumer Education DIY Program

Advance Auto Parts has launched a new consumer education campaign which claims that with a little knowledge and confidence, the average consumer can save between $500 and $1,000 a year on car maintenance and repair, simply by doing the work themselves. The Virginia-based auto parts chain recently launched "We're Ready with Answers," a program to show vehicle owners how easy it is to become a "do-it-yourselfer."

ROANOKE, VA — Advance Auto Parts has launched a new consumer education campaign which claims that with a little knowledge and confidence, the average consumer can save between $500 and $1,000 a year on car maintenance and repair, simply by doing the work themselves.

The Virginia-based auto parts chain recently launched “We’re Ready with Answers,” a program to show vehicle owners how easy it is to become a “do-it-yourselfer.”

A series of 128 “do-it-yourself” brochures provide information about auto maintenance, repair and safety. Topics range from how to change your distributor cap to aiming your headlights to how to clean your leather seats. There also are brochures for projects geared towards the more experienced DIYers, like engine and tire-rod end replacement.

Individual maintenance or safety projects, step-by-step instructions, an assessed level of difficulty and cost savings information, are included in each brochure. They can be found on “Do-It-Yourself” kiosks in Advance’s 2,500 stores across the country.

According to a press release the company issued today, Advance wants to position itself as “the place consumers can come to learn, take advantage of team expertise and know that someone will walk them through the process of car maintenance and repair.”

Bryan Gregory, Advance Auto Parts’ manager of consumer education, noted however, that the program is not intended to keep consumers away from dealerships or mechanics.

“There are many things we recommend customers not attempt on their own,” said Gregory. “We’re simply empowering them to understand the vehicle they are driving, and to know that significant cost savings is possible.”

In addition to the brochures, the company will offer a series of car-care clinics, through its Advance Auto Parts Network. The satellite-television programming, available in all stores, will follow the same “why and how to” theme as the brochures.

For more information, go to: www.advanceautoparts.com.

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