ROANOKE, Va. – Advance Auto Parts recently debuted Wearever Platinum, a new exclusive line of premium ceramic brake pads.
Advance says the new pads were proven in independent third-party tests “to deliver a quieter stop and better stopping power than other leading brands.”
“We know that noise and stopping power are the key causes for customer comebacks,” said Advance Senior Vice President of Merchandising and Marketing Charles Tyson. “Wearever Platinum is specifically engineered to address those issues. As with all our products, Wearever Platinum brake pads underwent strenuous testing, in this case, from the largest independent friction-testing lab in the world, and performed extremely well.”
Wearever Platinum features Advance’s exclusive SoundLock Plus technology, which uses a four-layer shim, designed specifically for silent braking. SoundLock Plus’s diamond-patterned outer rubber layer locks in sound, premium-grade inner steel adds rigidity, a second inner rubber layer further suppresses noise and an acrylic adhesive layer absorbs vibration, the company adds.
Advance says independent third-party testing has shown that Wearever Platinum pads’ commercial grade ceramic friction formula allows for faster stopping power than other leading brands. The Platinum pads also feature a new formula for significant dust reduction, called CleanestWheelTechnology.
Wearever Platinum is available exclusively at Advance Auto Parts. Visit www.advancepro2pro.com to learn more about Advance Auto Parts Professional.
