Advance Auto Parts Announces DieHard Battery UL Validation

Advance Auto Parts Announces DieHard Battery UL Validation

Advance says its DieHard brand is the first automotive battery to receive UL's circular economy validation.

Advance Auto Parts announced its DieHard brand is the world’s first automotive battery to receive circular economy validation as validated by UL (United Laboratories).

The validation applies to DieHard’s line of Absorbent Glass Mat (AGM) batteries manufactured by Clarios, a global supplier of advanced battery technologies and energy storage solutions.

UL’s team of experts used a science-based, mass balance approach within its recycled content standard (UL 2809, the Environmental Claim Validation for Recycled Content) to validate the sustainable reclamation and manufacturing process of DieHard AGM batteries, says Advance. Used batteries collected at Advance retail stores undergo a recovery process, with plastics and lead recycled and used by Clarios in the production of new DieHard AGM batteries.

“We’re thrilled to officially announce that every new DieHard AGM battery is made from recycled material from old batteries that are returned to an Advance or Carquest store,” said Tom Greco, Advance’s president and chief executive officer. “The only way such a claim can be made is through close collaboration across the entire supply chain, including our supplier Clarios, our customers as well as all of our Advance team members and Carquest independent partners. Today’s consumer takes into consideration how their purchasing decisions impact the environment. With this validation, motorists who choose DieHard AGM know they’re making an environmentally conscious choice. Clarios shares our commitment to environmental sustainability and they have been a tremendous partner throughout this process. We applaud their work in helping to establish a circular economy through responsible manufacturing and recycling.”

During the validation process, UL determined that 94% of the materials in new batteries are from batteries collected at Advance retail stores, significantly reducing the environmental impact and resources needed to manufacture new plastics or mine for virgin lead.

“UL’s validation of our closed-loop manufacturing process for DieHard’s AGM battery reaffirms our vision of being a leader in sustainability,” said Mark Wallace, president and chief executive officer, Clarios. “Clarios is proud to have been invited to secure this validation in a new category and in close collaboration with the team at Advance. We look forward to powering into the future sustainably alongside great partners like Advance.”

“UL’s Environmental Claim Validation program is designed to help brands like Clarios and Advance demonstrate their commitment to sustainability with confidence,” said Doug Lockard, vice president and general manager, retail and consumer products group at UL. “The closed-loop circularity claim on DieHard AGM batteries can help customers select a more sustainable auto battery while protecting our planet by keeping valuable materials out of landfills.”

You May Also Like

Automotive Parts Associates Welcomes Accel Auto Parts

Founded in 2023, Accel is the newest TruStar member of the APA family.

Automotive Parts Associates Welcomes Accel Auto Parts

Automotive Parts Associates announced it welcomed Accel Auto Parts as a new TruStar member of the APA family.

Accel Auto Parts was founded in December 2023 to supply auto parts to its sister company, Accel Automotive, Tire, & Towing. Owner Jamie Sites has been in the automotive industry since he was 16. Accel provides automotive parts and services in Vandalia, Ohio, and the surrounding area.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.

Federated Upgrades Car Care Center Program
Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.

Auto-Wares Group Wins TCED Super Bowl Contest

As part of the grand prize, Auto-Wares winners will be accompanied by TCED President Elise Rozon.

TCED-Auto-Wares-Super-Bowl
NPW’s FAST Expo Comes to Life in Digital Format

The event shifted to a digital platform to connect vendors, retailers and technicians while offering exclusive discounts.

NPW-FAST-Expo-2024-digital

Other Posts

Advance Auto Parts Reports Q4, Full Year 2023 Results

President and CEO Shane O’Kelly said Advance continues to act with a sense of urgency to “return to profitable growth.”

financial results
APA Recaps SunSplash Incentive Trip in Mexico

More than 400 shop owners, service technicians, APA shareholders and suppliers took part in the event, January 19-23, in Cabo San Lucas, Mexico.

APA Recaps SunSplash Incentive Trip in Mexico
NPW Details New Acquisitions, Growth Opportunities for 2024

NPW not only honored its top suppliers but also celebrated its 2023 achievements and previewed what to expect in 2024.

Chris-Pacey-MDD
Fenix Parts Completes Acquisition of Stafford’s Auto Parts

This is Fenix Parts’ seventh acquisition in the Midwest and brings Fenix’s location count to 25 full-service and five self-service locations.