A top international manufacturer of automotive struts and shock absorbers is introducing its own brand into the North American automotive aftermarket industry. ADD-USA is launching its PRT brand at the Automotive Aftermarket Products Expo (AAPEX) on Nov. 5 in Las Vegas. ADD-USA’s parent company, ADD-CHINA, has been a world supplier to the OEM and OES markets for more than 25 years. The company makes shocks and struts for nearly 10,000 vehicle models.
Vice-President of North American Sales, William E. Cook, explains, “PRT stands for Performance Ride Technology. That name is an excellent representation of the company and its products, given the consistent quality, advanced technology and profit potential for our customers.”
Cook adds that PRT’s market debut at the AAPEX show will definitely not be a “soft opening.” “During the show, we will be offering some very aggressive incentives to current and first-time buyers.” More information will be available at the PRT booth (No. 9438).
PRT will be selling three main products in the North American market — shock absorbers, strut assemblies and complete strut assemblies.