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ADD USA Announces New Sales VP For North America

Prior to this, John Rupert worked for companies such as GE Lighting and EIKO LLC.

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ADD USA, the company responsible for the PRT – Performance Ride Technology brand, has announced John Rupert as its new sales vice president, a position he has held since March this year. With more than 40 years of experience in North American automotive aftermarket, Rupert has a degree in history from the University of Maryland. 

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Prior to joining PRT, Rupert worked for companies such as GE Lighting and EIKO LLC, in addition to having already performed the functions of director of North American Sales for the automotive segment. 

“My mission is working with closer with PRT distribution channels and clients offering support for strategic market actions and driving value added, always looking for new opportunities,” said Rupert. 

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