Beck Besecker of Marxent will demonstrate how 3-D visualization is transforming inventory and customer decisions on Tuesday, Sept. 22, at the 2015 Technology Conference presented by the Automotive Aftermarket Suppliers Association (AASA).
“Conference attendees will learn how leading-edge brands are using augmented and virtual reality to display products in 3-D and increase sales, and see this rapidly emerging technology firsthand,” said Chris Gardner, AASA vice president. “As the co-founder and CEO of Marxent, Beck is among top subject matter experts in virtual reality and augmented reality solutions for sales and marketing with extensive experience building interactive marketing solutions for Fortune 500 retailers and brands.”
Beck also will discuss the opportunities for augmented reality to completely alter how vehicle maintenance and repairs are conducted in repair facilities.
The 2015 AASA Technology Conference is scheduled for Sunday, Sept. 20, through Tuesday, Sept. 22 at the Marriott Suites in Clearwater Beach, Florida. It is the only event of its kind in the industry with its exclusive focus on technology professionals in the automotive aftermarket – and this year, the Automotive Distribution Network (The Network) IT Forum will be held in conjunction with the conference.
Other general session topics at the 2015 AASA Technology Conference will include:
- Predicting Part Performance in the Field;
- The Connected Aftermarket;
- Monetizing Telematics; and
- The MEMA Technology Road Map.
The agenda also includes four tracks of breakout sessions: marketing technology, heavy-duty technology, business-to-business technology and information technology.
Details about the AASA Technology Conference agenda, online registration, hotel accommodations and more are available at the event’s website, aasatech.com.
Pricedex Software Inc. is the premier sponsor of the 2015 AASA Technology Conference, and other sponsors include: Extend Performance, breakfast sponsor; Frost & Sullivan, welcome reception sponsor; IHS Automotive, luncheon sponsor; Corcentric, break sponsor; Experian, registration sponsor; Elite sponsors: Autologue Computer Systems, Epicor, GCommerce, Hologram Industries, InterTrade, JNPSoft Inc., MAM Software, Snap36, Stibo, WHI and ShowMetheParts.com/Vertical Development Inc.; and media partners: Advanstar, Babcox Media and The Greensheet.
