AASA Launches New Council To Bring Millennials' Perspective To The Aftermarket

AASA Launches New Council To Bring Millennials’ Perspective To The Aftermarket

The Modern Industry eXpertise Council, or “MiX”, members will work on tackling both areas of concerns and opportunity, and will “reverse mentor” senior industry leadership at AASA industry events and through white papers and special reports exclusively for member companies.

AASA - MiX LogoAutomotive aftermarket supplier executives have a long history of dedicating their time and experience to mentor and prepare the next generation of industry leaders. However, supplier executives and the industry as a whole also can learn much from today’s younger, tech-savvy, connected millennial generation as well.

“The Automotive Aftermarket Suppliers Association (AASA) seeks to tap into this valuable resource and bridge the ‘generation gap’ by establishing a new organization,” said Bill Long, AASA president and chief operating officer. “The Modern Industry eXpertise Council, or MiX, this group of young members will serve in a ‘reverse mentoring’ role, providing fresh new perspective on issues and opportunities facing the aftermarket.”

MiX members will work on tackling both areas of concerns and opportunity, and will “mentor” senior industry leadership at AASA industry events and through white papers and special reports exclusively for member companies.

MiX members will gain:

  • Knowledge about leading industry data
  • A platform for discussion between millennials and senior leaders
  • Networking with industry peers
  • The opportunity to work on current and future industry challenges and provide expertise from the millennials’ viewpoint
  • Individual growth and a broad perspective of the industry to enhance their careers

MiX membership is open to all AASA supplier member company employees under the age of 40. For more information, visit the council’s webpage or contact Ben Brucato at [email protected].

You May Also Like

AWDA 2023 Lifetime Achievement Award Given to Fred Bunting

The co-founder and chairman of the Auto-Wares Group of Companies is recognized for his contributions to the aftermarket.

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2023 Lifetime Achievement Award in Honor of Martin Fromm to Fred Bunting, co-founder and chairman of the Auto-Wares Group of Companies. The award was presented by AWDA Chairperson Ashlee Arnold on October 29th at AWDA’s 2023 Annual Conference in Las Vegas.

AWDA Names Mauro Cifelli 2023 Outstanding Leader

The president and CEO of Vast-Auto Distribution receives accolades for his instrumental role in shaping the NA aftermarket.

Lift Industry Icons Inducted into New ALI Hall of Honor

Automotive Lift Institute unveils Hall of Honor in ceremony at headquarters.

CAWA, TechForce Foundation Partner to Boost Tech Workforce

The two non-profit organizations will work together to foster connections between the industry and prospective technicians.

Tire Industry Association Forms NEXGEN Advisory Council

The council’s objective is to draw, develop and engage both new and established industry professionals, TIA said.

TIA logo

Other Posts

DRiV Becomes First UAF Emerald Lifetime Trustee

This designation is reserved for donors who support the UAF mission at the $1 million level.

MEMA Survey: Concern Rises Over Tier 2 Supplier Viability 

Vehicle suppliers continue to feel impacts from the UAW strike on Detroit’s Big Three automakers.

YANG Launches T-Shirt Fundraiser for AACF

When you make a donation to AACF, use YANG’s promo code to receive a t-shirt.

YANG tshirt fundraiser AACF
MEMA Aftermarket Suppliers Announces 2024 Global Summit Theme

The Global Summit will take place Feb. 1-2, 2024, in Hollywood Beach, FL.