LAS VEGAS – The AAPEXedu Webinar Series will present, “The Seven ‘Can’t Forget’ Ingredients in Your Marketing Messages,” a free exhibitor webinar at 4 p.m. EDT on Tuesday, Aug. 5. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6 at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 3.
According to AAPEX organizers, one of the biggest mistakes large and small companies make is thinking that simply "announcing" a product is what marketing is all about. For example, "Announcing our all-new 2013 shiny, blue widget!" But that’s not marketing, AAPEX organizers point out. Marketing actually helps make the sale and there are proven steps and tactics to use in marketing that can help make that happen.
In this session, strategic marketing expert Steve Miller will share seven important ingredients to incorporate in all marketing messages. Implementing just one of these can make a huge difference in your results, event organizers say.
The monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in AAPEX 2014. Upcoming exhibitor webinars will cover “Copywriting” and “Boothmanship for AAPEX.”
To register for “The Seven ‘Can’t Forget’ Ingredients In Your Marketing Messages” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.
