AAM’s Aftermarket Websites Program Adds ‘PRO’ Level Tier Of Service

Aftermarket Websites (AW), The AAM Group’s website-building service just for resellers in the automotive aftermarket, now has a “PRO” level of service designed to meet the sales goals of more ambitious customers. Headlined by year/make/model and engine family search capabilities, as well as more robust customization options, Aftermarket Websites PRO sites are next-level marketing tools for businesses that are ready to take their e-commerce efforts to the max, according to AAM Group.

AW PRO sites are created using the latest principles for search engine optimization. They are designed to get resellers found in their local markets for the products and categories they sell and install. AW PRO sites offer the following exclusive features above and beyond the standard AW package:

Year/make/model and engine family search functions return precise fitment information;
Deeper customization options let customers create unique visual identities for their sites; Highlights include full-width templates, icon options, and image-enhanced search results and navigation structure;
Access to premium data, including the ability to load the full product lines of more than 100 supported brands with exclusive AAM-created content like videos, blogs, images, and more;
Data support for more than 300 additional brands;
Access to Email Center™, an easy-to-use email management service that customers can use to bolster their marketing and communications outreach; and
AAM-maintained rebates and offers help shop owners know what to promote to close more sales, with printable redemption forms to give customers in-store.

To learn more about Aftermarket Websites and Aftermarket Websites PRO, visit AftermarketWebsites.com or call (888) 251-4252.

Federated Auto Parts Distributors announced it is entering into a collaboration with the Association of Independent Oil Distributors (AIOD) – one it said will focus on mutual benefits for the respective members.

“Federated is constantly looking at ways to improve value for all constituents and this agreement provides that,” said Sue Godschalk, president of Federated. “This collaboration provides added volume and opportunities for our suppliers, new partners for our members, and added supply points and products for shop customers. We have enjoyed working closely with several AIOD members in the past and this agreement will expand and create further opportunities for both Federated and AIOD.”