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AAM Group’s 2019 Christmas Booklet Takes A Fun Look At North Pole-Style Excellence

Instead of traditional holiday cards, the group created a custom-illustrated book that offers a whimsical guide to a more successful shop.



In place of its annual Christmas card, The AAM Group tried something a little different this year: a six-page, full-color booklet called “10 Tips on Excellence.” As told by the AAM Elf, the Christmas-themed book shares essential customer-pleasing, business-building tips such as “Focus on creating a great experience,” “Find out what people need—and deliver it,” “Don’t let a closed door discourage you,” “Always be on time,” “Take pride in your work” and others.

Each tip is accompanied by a piece of original art commissioned just for the project. Conceived by AAM President Tim Odom as a way to offer practical, memorable value to business owners beyond the traditional Christmas card, the book shares nuggets of wisdom wrapped in a warm, fun, and positive package — just like ol’ Saint Nick in his workshop.


Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 30th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages. The AAM Group now counts 24 member-companies operating 46 distribution centers throughout North America.



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