AAM Group Introduces ReadyPosts

The AAM Group recently announced the availability of ReadyPosts: a free social media tool that helps aftermarket resellers engage customers and drive in-store sales. ReadyPosts is a library of prewritten content and curated images searchable by hashtag, description, part number, category and manufacturer. Posts include lifestyle images, product shots, videos, MAP-priced calls-to-action, and other content. Resellers can access ReadyPosts via the Insight account system at accounts.theaamgroup.com.

Rather than focusing on driving likes and shares, ReadyPosts content targets the “discovery phase” of the shopping experience, letting consumers know what is available to them and getting them curious enough to contact their local reseller to learn more and buy. Busy resellers no longer have to spend time looking for content to post. Now they can just log on to ReadyPosts, search for what they want, download images, copy captions and hashtags, and instantly get in front of their online followers.

Resellers who do not have access to AAM’s Insight account system can visit https://theaamgroup.com/signup to register for a free account and start using ReadyPosts.

Federated Auto Parts Distributors announced it is entering into a collaboration with the Association of Independent Oil Distributors (AIOD) – one it said will focus on mutual benefits for the respective members.

“Federated is constantly looking at ways to improve value for all constituents and this agreement provides that,” said Sue Godschalk, president of Federated. “This collaboration provides added volume and opportunities for our suppliers, new partners for our members, and added supply points and products for shop customers. We have enjoyed working closely with several AIOD members in the past and this agreement will expand and create further opportunities for both Federated and AIOD.”