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AAA Buys Bob Sumerel Retail Business

Terms of the deal were not released, but the deal did not include Sumerel Tire’s commercial tire division, which includes 12 commercial tire centers and four mixed commercial/retail locations.

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CINCINNATI, Ohio — Bob Sumerel Tire has sold its 30-store retail tire business to an Ohio arm of AAA.

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Terms of the deal were not released, but the deal did not include Sumerel Tire’s commercial tire division, which includes 12 commercial tire centers and four mixed commercial/retail locations.

The sale to AAA Allied Group, an AAA club based in Cincinnati, is expected to be finalized Nov. 1.

According to reports, Craig Sumerel will serve as president of the company, which will operate as a subsidiary of AAA Allied Group.

“We’re going to be able to expand our automotive service from the roadside to the garage,” said AAA spokeswoman Elaine Zeinner. “This will be another option for our members.”

AAA currently offers travel information, insurance and roadside assistance to millions of motorists. AAA Allied Group has 1.4 million members in Ohio, Kentucky, Indiana Connecticut, Virginia, West Virginia and Kansas.

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Bob Sumerel, founder and chairman of Bob Sumerel Tire, said the deal will “enhance the value of services available to existing and new Bob Sumerel customers and AAA members to provide growth opportunities for both businesses.” (Tire Review)

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