The 2023 Keystone BIG Show sponsored by Weather Guard is coming to the Gaylord Rockies Resort & Convention Center in Aurora, Colorado this Friday and Saturday, February 10-11, 2023. The show’s first-time visit to the facility, just 30 minutes from downtown Denver, offers an authentic lodge setting with a scenic backdrop for the industry only experience. The annual business-to-business networking event features receptions, an extensive array of automotive aftermarket supplier exhibits, new products, show vehicles, special presentations, and education, along with substantial show-only sales and promotions.
“There is no substitute for bringing people together to have a chance to connect and share their collective insight for the automotive aftermarket industry,” said Bill Rogers, Keystone Automotive operations president. “With new products continuously being developed, The BIG Show provides the first opportunity of the year for jobbers, dealers and installers to discover the latest offerings directly from suppliers themselves while providing a valuable perspective into what they are looking for to continue to meet their customers’ needs.”
The event, which combines informative presentations, engaging exhibits and entertainment, will launch Friday afternoon as The BIG Show presents the SEMA Battle of the Builders panel and discussion. Moderated by automotive television host Chris Jacobs, the panel features the 2022 Battle of the Builders category and overall winners as they share their journey from building their businesses to competing and being recognized for their accomplishments on the world’s largest automotive stage. Activities will then lead into a show floor preview with the opening night New Products Reception sponsored by Raybestos followed by a live concert presented by Weather Guard to complete the evening’s program.
Saturday will include a number of prominent showcases including the Overlanding exhibit presented by Dometic, presenting vehicles along with key category accessories incorporated in this exciting outdoor adventure market. Several premier vehicles, including the Ringbrothers 2022 Battle of the Builders winning Chevrolet, will be on display accompanied by the SEMA Battle of the Builders panelists, who will be on hand to meet with showgoers throughout the event. Legendary vehicle builder Chip Foose will also be making a special appearance on Saturday courtesy of Magnaflow. After a full day on the show floor, attendees will be treated to a festive closing reception sponsored by Truck Hero on the grounds at the Gaylord Rockies Grand Lodge.
“While The BIG Show presents a tremendous opportunity for our customers to capitalize on show-only promotions, discover new products, and look over the variety of featured vehicles, The BIG Show is also about connecting likeminded people who share a passion and enthusiasm for the automotive aftermarket business,” added Rogers. “The Gaylord Rockies is a world-class facility in a fantastic location and we’re looking forward to a great time and having some fun with everyone in Colorado.”