Women’s car buying power is at its highest. In fact, women now purchase 65 percent of new cars and influence more than 80 percent of all car buying choices, according to a study from Morgan James Publishing. The Women’s Choice Award (WCA) is one of the only national auto awards to consider the needs and preferences of women within its methodology. According to a national study conducted by the WCA, value, safety and reliability, in that order, are the top three considerations ranked highest among women when purchasing a car.
Awarded auto manufacturers were celebrated through a number of planned activities at the LA Auto Show on Nov. 28-29. “The LA Auto Show team, our partners at ALG and TrueCar, and enthusiasm from the manufacturers is welcomed support of our mission to empower the female consumer. Our goal for launching the award at the LA Auto Show is to drive more visibility for the needs and preferences of the female car buyer, from conception to purchasing, and beyond,” said Delia Passi, CEO and founder of the Women’s Choice Award.
The Women’s Choice Award for Cars and Trucks has four distinct award categories – Safety, Reliability, Family-friendly and Eco-friendly. With each award, vehicles are classified into nine popular segments such as sedan, coupe, crossover and SUV. Vehicles are given scores based on the factors women reported to be most important when choosing a new car or truck to purchase. View the methodology here.
To view the full list of award winners, click here.
