2012 Ford Focus Electric to Feature Seat Fabric Made of Recycled Plastic Bottles - aftermarketNews
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2012 Ford Focus Electric to Feature Seat Fabric Made of Recycled Plastic Bottles

Through the use of REPREVE - a yarn made of recycled materials - Ford plans to divert about 2 million post-consumer plastic bottles from landfills for use in new vehicles beginning with the 2012 Focus Electric.

DEARBORN, Mich. — Ford, through the use of REPREVE – a yarn made of recycled materials – plans to divert about 2 million post-consumer plastic bottles for use in the new Focus Electric and other new vehicles for the next model year.
 
The Focus Electric contains REPREVE-based fabrics that are made from about 22 recycled PET (polyethylene terephthalate) bottles in each car. This is the first Ford vehicle to have an interior made from 100 percent clean technology.
 
"Ford is committed to delivering vehicles with leading fuel efficiency while targeting at least 25 percent clean technology in interior materials across our lineup," said Carol Kordich, lead designer of Sustainable Materials for Ford. "The Focus Electric highlights this commitment as Ford’s first gas-free vehicle, and the first in the automotive industry to use branded REPREVE."
 
"After decades of education, the United States PET bottle recycling rate is only at 29 percent, about half the rate of Europe," said Roger Berrier, president and COO of Unifi Inc., REPREVE’s parent company. "We hope this recycling initiative with Ford will help raise visibility around the importance of recycling with a goal to drive recycling rates to 100 percent, diverting millions of plastic bottles from entering the waste stream and potentially back into REPREVE-branded fibers."
 
Ford and Unifi will help collect some of the bottles destined for Ford vehicles by recycling plastic bottles at two major events this week – the North American International Auto Show (NAIAS) in Detroit and the International Consumer Electronics Show (CES) in Las Vegas.
 
The REPREVE seat fabric is a polyester fiber made from a hybrid blend of recycled materials, including post-industrial fiber waste and post-consumer waste such as the plastic water bottles made of PET.
 
Using REPREVE also reduces energy consumption by offsetting the need to use newly refined crude oil for production. The automaker says this technology meets all Ford design and comfort requirements to help ensure the Focus Electric and other vehicles meet the company’s high performance standards.
 
"We aimed to make the Focus Electric the most overall sustainable vehicle available to consumers, from using clean technology to overall vehicle efficiency," said Kordich.
 
The Focus Electric, Ford’s first all-electric passenger car, started production in December 2011 at the Michigan Assembly Plant in Wayne, Mich. When full production is under way in March, the car’s seat fabric could contain plastic bottles collected at NAIAS or CES.
 

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