AKRON, Ohio – For 12 straight years, Brake & Front End, Counterman, ImportCar and Underhood Service magazines have recognized the advertisers that are the foremost communicators in the industry with their annual Readers’ Choice Awards.
Given to only 10 companies from each magazine, the winners are determined by surveys conducted by Babcox Research, which ask readers which ads they recall seeing and reading.
The 2008 Readers’ Choice Award winners, by magazine, are:
Brake & Front End: Akebono, ALLDATA, Auto Value/Bumper to Bumper, Bendix, CRC, Garage Equipment, Jasper, Mac Tools, Monroe Brakes, NAPA
Counterman: ACDelco, Airtex, Akebono, CRC, Delphi, Gates, Marvel Mystery Oil, Monroe Shocks and Struts, Pennzoil, Timken
ImportCar: ACDelco, Bendix, Denso, Gates, Mitchell1, Monroe Shocks and Struts, NAPA, Rotary Lift, Toyota, WORLDPACWorldPac
Underhood Service: Aertex, Auto Value/Bumper to Bumper, CRC, Delphi, GM PartsEngines, Identifix, Jasper, Mitchell1, OTC, Toyota
"The winners of this year’s Readers’ Choice Awardsawards are clear leaders when it comes to grabbing readers’ attention," said Publisher Jeff Stankard. "They recognize the importance of telling their story the way they want it to be told. Whether the goal is to push products to the market, pull it through, or both, when you combine an effective advertising message with a market-specific magazine, you get a marketing program that delivers results."
Recipients of Brake & Front End, ImportCar and Underhood Service are determined by matching the magazine content to the source of the majority of the shop’s service revenue (undercar, underhood or import). While the total circulation of the three magazines is 106,510110,000 unique shop locations, each repair shop is provided with only one magazine. Underhood Service magazine serves 38,48840,500 repair shop owners whose businesses are concentrated on under-the-hood repairs. ImportCar is received by 30,01929,000 import specialist repair shop operators. Brake & Front End magazine serves 38,00340,500 repair shop owners whose businesses are concentrated on under-the-car repairs.
With a total circulation of 45,706roughly 50,000 Counterman is read by professionals at every level of the automotive parts distribution channel, from retail chain, program group and corporate headquarters to independent WDs and company-owned distribution centers, to retail chain, company-owned and independent parts stores.