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MotoRad Names Matt Buchholz CEO

Buchholz joined MotoRad in 2015 as the President of the Americas. 

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MotoRad LTD announced Matt Buchholz, president, will assume the role of CEO, effective Sept. 1, as Offer Shachar ends his term as CEO. Shachar will continue to serve in an advisory role.

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Buchholz joined MotoRad in 2015 as the President of the Americas. 

“Matt is a strong leader and has been my partner in positioning MotoRad as a company that delivers on our customer promise of the best coverage and service levels,” said Shachar. “He has been instrumental in leading our company through a difficult season to ensure we maintain continuity of supply to our channel partners.  Matt has led our team exceptionally by growing our industry leading coverage, including BEV/PHEV, as well as ICE applications, developing an enhanced tech stack to deliver category insights & strong advanced planning tools, as well as launching new product categories in emerging technologies.  Moreover, he has a strong and contagious passion for serving our customers and team members. His 20+ year career in automotive, building and leading teams, has positioned Matt to lead MotoRad for years to come.”

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“On behalf of the MotoRad board, I want to thank Offer Shachar for his service over the last 8 years,” said Steve Skinner, MotoRad chairman. “Under his leadership we have grown and strengthened our position in the aftermarket, developed innovative products for both ICE, as well as EV applications, and developed a highly capable leadership team. Matt has an exciting vision for MotoRad’s future, and has a deep understanding of the industry, our customers, and our team.  As such, he is the ideal person to lead MotoRad into the next chapter.”

“I am honored to be selected to lead MotoRad. The automotive industry and the people in it are the absolute best,” said Buchholz. “The team at MotoRad has a collective passion to serve our channel partners, which has been our heartbeat since 1958. Our global team is strongly positioned to take on future challenges. With our investments in emerging technology products, talent, digital transformation, advanced planning tools and a robust supply chain, we are well poised to serve the evolving market. I am proud of our Israel, US, Mexico and Germany team members and look forward to the future. I am forever thankful to Offer Shachar for his leadership and partnership over the years.  It has been a joy to serve with him.”

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Since taking over as President of the America’s in 2015, Buchholz has overseen all functional operations and business units during his tenure, MotoRad says. His 20+ year career has spanned across various automotive disciplines, including operations, brand management, marketing, new product development and sales. Buchholz serves the industry, church and community through various boards, as a coach and volunteer. He will continue to work out of MotoRad’s Atlanta office residing in Roswell, GA, with his wife of 17 years and 3 children. Buchholz is a graduate of Northwood University where he also received his MBA from the DeVos school of business.

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